Statistic regarding Zara customers: most popular fashion magazines

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Food Magazineonline | Zara

March 24, 2022

This statistic shows the favored food magazines of that part of the German population, with a high affinity for the fast fashion label "Zara", compared to the total population. The affinity for the magazine "Tasty" is considerably increased.

This bar chart visualizes, how an affinity for the brand "Zara" correlates with a preference for the displayed Food Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Tasty" is increased by 6.5% .

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