Statistic regarding Alnatura customers: most popular health magazines

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

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Health Magazine | Alnatura

March 23, 2022

This statistic visualizes the most popular health magazines of that part of the German population, with a high affinity for the shopping brand "Alnatura", in comparison to the total population. The affinity for the magazine "Fit for Fun" is moderately increased, while it is strongly decreased for the the magazine "Apotheken Umschau".

This bar chart visualizes, how a preference for the brand "Alnatura" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have an affinity for "Fit for Fun" is increased by 162.94% .

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