This study is based on a small sample and is not entirely current.
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Create current statisticsHealth Magazine | ING-DiBa
March 24, 2022
This statistic shows the most popular health magazines of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population.
The affinity for the magazine "Fit for Fun" is strongly increased, while it is considerably decreased for the the magazine "Apotheken Umschau".
This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with a preference for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Fit for Fun" is increased by 89.86% .
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