Statistic regarding Vichy customers: most popular health magazines

AIlon has analyzed 4967 people from Germany who have a very high affinity to Vichy and compared the mean values with a representative sample of the population.

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Health Magazine | Vichy

March 23, 2022

This statistic visualizes the most popular health magazines of that part of the German population, with a strong preference for the cosmetics brand "Vichy", in comparison to the total population. The affinity for the magazine "Vital" is strongly increased, while it is moderately decreased for the the magazine "Diabetes Ratgeber".

This bar chart visualizes, how an affinity for the brand "Vichy" correlates with a preference for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have an affinity for "Vital" is increased by 70.17% .

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