Statistic regarding Alnatura customers: most popular home&living magazines

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Alnatura

March 23, 2022

This statistic shows the favorite home&living magazines of that part of the German population, with a high affinity for the shopping brand "Alnatura", in comparison to the total population. The preference for the magazines "Architectural Digest" and "Das Haus" is clearly increased, while it is considerably decreased for the the magazines "Mein schönes Land" and "Gartenflora".

This bar chart visualizes, how a preference for the brand "Alnatura" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have an affinity for "Architectural Digest" is increased by 187.2% .

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