Statistic regarding Calvin Klein customers: most popular home&living magazines

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Calvin Klein

March 23, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the fashion label "Calvin Klein", compared to the total population. The preference for the magazines "Das Haus" and "Architectural Digest" is considerably increased, while it is moderately decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how a preference for the brand "Calvin Klein" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have a preference for "Das Haus" is increased by 124.97% .

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