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Home Magazine | Doritos
March 23, 2022
This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the food manufacturer "Doritos", in comparison to the total population.
The affinity for the magazines "Architectural Digest" and "Das Haus" is considerably increased, while it is moderately decreased for the the magazines "Mein schönes Land" and "Landidee".
This bar chart visualizes, how a preference for the brand "Doritos" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Architectural Digest" is increased by 97.85% .
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