Statistic regarding Edeka customers: most popular home&living magazines

AIlon has analyzed 42511 people from Germany who have a very high affinity to Edeka and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Edeka

March 23, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a strong preference for the shopping brand "Edeka", in comparison to the total population. The preference for the magazines "Schöner Wohnen" and "Mein schöner Garten" is clearly increased, while it is clearly decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Gartenflora".

This bar chart visualizes, how a preference for the brand "Edeka" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Edeka" customers to have a preference for "Schöner Wohnen" is increased by 52.87% .

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