Statistic regarding Hamburger Verkehrsverbund customers: most popular home&living magazines

AIlon has analyzed 2243 people from Germany who have a very high affinity to Hamburger Verkehrsverbund and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Hamburger Verkehrsverbund

March 23, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a strong preference for the mobility service provider "Hamburger Verkehrsverbund", in comparison to the total population. The affinity for the magazines "Landidee Wohnen und Deko" and "Mein schönes Land" is considerably increased, while it is considerably decreased for the the magazines "Wohnen" and "Das Haus".

This bar chart visualizes, how an affinity for the brand "Hamburger Verkehrsverbund" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hamburger Verkehrsverbund" customers to have an affinity for "Landidee Wohnen und Deko" is increased by 3.49% .

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