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Home Magazine | Henkel
March 23, 2022
This statistic visualizes the most popular home&living magazines of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population.
The preference for the magazines "Schöner Wohnen" and "Living at Home" is clearly increased, while it is strongly decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Architektur und Wohnen".
This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Schöner Wohnen" is increased by 119.5% .
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