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Home Magazine | IKEA
March 24, 2022
This statistic visualizes the favorite home&living magazines of that part of the German population, with a high affinity for the furniture retailer "IKEA", in comparison to the total population.
The preference for the magazines "Architectural Digest" and "Das Haus" is considerably increased, while it is strongly decreased for the the magazines "Mein schönes Land" and "Landidee".
This bar chart visualizes, how a preference for the brand "IKEA" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Architectural Digest" is increased by 66.85% .
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