Statistic regarding Tiffany & Co. customers: most popular home&living magazines

AIlon has analyzed 6215 people from Germany who have a very high affinity to Tiffany & Co. and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Tiffany & Co.

March 23, 2022

This statistic visualizes the favored home&living magazines of that part of the German population, with a strong preference for the fashion label "Tiffany & Co.", in comparison to the total population. The affinity for the magazines "Schöner Wohnen" and "Living at Home" is strongly increased, while it is moderately decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Wohnglück".

This bar chart visualizes, how an affinity for the brand "Tiffany & Co." correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tiffany & Co." customers to have an affinity for "Schöner Wohnen" is increased by 167.21% .

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