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Home Magazine | Zara
March 24, 2022
This statistic visualizes the favorite home&living magazines of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population.
The affinity for the magazines "Couch" and "Living at Home" is clearly increased, while it is moderately decreased for the the magazines "Mein schönes Land" and "Wohnen Bauen Einrichten Leben".
This bar chart visualizes, how a preference for the brand "Zara" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Couch" is increased by 117.8% .
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