Statistic regarding Doritos customers: most popular international newspapers

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

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International Newspaper | Doritos

March 23, 2022

This statistic visualizes the most popular international newspapers of that part of the German population, with a strong preference for the food manufacturer "Doritos", compared to the total population. Very pronounced is the increased value for The Guardian, as well as the decreased value for Huff Post.

This bar chart visualizes, how an affinity for the brand "Doritos" correlates with an affinity for the displayed International Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have an affinity for "The Guardian" is increased by 2.68% .

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