Statistic regarding IKEA customers: most popular mens magazines

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Men Magazine | IKEA

March 24, 2022

This statistic shows the favorite mens magazines of that part of the German population, with a high affinity for the furniture retailer "IKEA", compared to the total population. The preference for the magazine "Playboy Deutschland" is clearly increased.

This bar chart visualizes, how a preference for the brand "IKEA" correlates with a preference for the displayed Men Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Playboy Deutschland" is increased by 55.33% .

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