Statistic regarding Zara customers: most popular mens magazines

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Men Magazine | Zara

March 24, 2022

This statistic visualizes the favorite mens magazines of that part of the German population, with a strong preference for the fast fashion label "Zara", compared to the total population. The preference for the magazine "Playboy Deutschland" is clearly increased, while it is strongly decreased for the the magazine "Mens Health".

This bar chart visualizes, how an affinity for the brand "Zara" correlates with a preference for the displayed Men Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Playboy Deutschland" is increased by 27.83% .

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