Statistic regarding Burberry customers: favorite musicians

AIlon has analyzed 4853 people from Germany who have a very high affinity to Burberry and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Burberry

March 23, 2022

This statistic shows the favored musicians of that part of the German population, with a strong preference for the fashion label "Burberry", compared to the total population. Especially noticeable is the positive correlation with Stromae, Zayn, Beyonce, as well as the decreased value for Böhse Onkelz, Jürgen Drews, Bonez MC.

This bar chart visualizes, how a preference for the brand "Burberry" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have a preference for "Stromae" is increased by 5.82% .

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