Statistic regarding Converse customers: favorite musicians

AIlon has analyzed 2287 people from Germany who have a very high affinity to Converse and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Converse

March 23, 2022

This statistic visualizes the favored musicians of that part of the German population, with a high affinity for the fashion label "Converse", compared to the total population. The largest outliers in the positive range are: Nicki Minaj, The Script, Selena Gomez and in the negative range are: Böhse Onkelz, Dieter Bohlen, Jürgen Drews.

This bar chart visualizes, how a preference for the brand "Converse" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Converse" customers to have a preference for "Nicki Minaj" is increased by 11.17% .

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