Statistic regarding Henkel customers: favorite musicians

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Henkel

March 23, 2022

This statistic shows the most popular musicians of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population. The largest deviations in the positive range are: Tony Christie, Christina Aguilera, Katy Perry and in the negative range are: Kollegah, Mert Eksi, Luciano.

This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Tony Christie" is increased by 6.7% .

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