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Music Influencer | IKEA
March 24, 2022
This statistic shows the most popular musicians of that part of the German population, with a high affinity for the furniture retailer "IKEA", compared to the total population.
Very noticeable is the increased value for Coldplay, Radiohead, Red Hot Chili Peppers, as well as the negative relation to Dieter Bohlen, Concertgebouworkest, Marianne Rosenberg.
This bar chart visualizes, how an affinity for the brand "IKEA" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have a preference for "Coldplay" is increased by 3.98% .
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