Statistic regarding ING-DiBa brandfans: favorite musicians

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | ING-DiBa

March 24, 2022

This statistic visualizes the favored musicians of that part of the German population, with a strong preference for the financial services company "ING-DiBa", in comparison to the total population. Especially noticeable is the positive correlation with Eminem, The Thrillseekers, Akon, as well as the negative relation to Pietro Lombardi, Jürgen Drews, Unheilig.

This bar chart visualizes, how an affinity for the brand "ING-DiBa" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Eminem" is increased by 5.69% .

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