Statistic regarding Nike customers: favorite musicians

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Nike

March 24, 2022

This statistic shows the favorite artists of that part of the German population, with a high affinity for the fashion label "Nike", compared to the total population. The largest deviations in the positive range are: Lil Wayne, Pink Floyd, Coldplay and in the negative range are: Dieter Bohlen, Jürgen Drews, Pietro Lombardi.

This bar chart visualizes, how a preference for the brand "Nike" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Lil Wayne" is increased by 2.12% .

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