Statistic regarding Red Bull customers: favorite musicians

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | Red Bull

March 24, 2022

This statistic visualizes the most popular artists of that part of the German population, with a strong preference for the food manufacturer "Red Bull", in comparison to the total population. The largest outliers in the positive range are: Eminem, Pink Floyd, Red Hot Chili Peppers and in the negative range are: Pietro Lombardi, Dieter Bohlen, One Direction.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have an affinity for "Eminem" is increased by 5.65% .

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