Statistic regarding Twitch brandfans: favorite musicians

AIlon has analyzed 4128 people from Germany who have a very high affinity to Twitch and compared the mean values with a representative sample of the population.

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Music Influencer | Twitch

March 23, 2022

This statistic shows the most popular musicians of that part of the German population, with a high affinity for the brand "Twitch", in comparison to the total population. Especially noticeable is the increased value for Mert Eksi, Kollegah, Standartskill, as well as the negative relation to The Fray, Carrie Underwood, Helene Fischer.

This bar chart visualizes, how a preference for the brand "Twitch" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Twitch" brandfans to have a preference for "Mert Eksi" is increased by 14.32% .

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