Statistic regarding Alnatura customers: most popular national newspapers

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Alnatura

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the shopping brand "Alnatura", in comparison to the total population. The preference for the newspapers "Die Welt Kompakt", "Süddeutsche Zeitung", "Handelsblatt" is considerably increased, while it is clearly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how a preference for the brand "Alnatura" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Die Welt Kompakt" is increased by 143.85% .

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