Statistic regarding Apple customers: most popular national newspapers

AIlon has analyzed 28825 people from Germany who have a very high affinity to Apple and compared the mean values with a representative sample of the population.

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National Newspaper | Apple

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the tech company "Apple", compared to the total population. The affinity for the newspapers "Handelsblatt", "Frankfurter allgemeine Zeitung", "Die Zeit" is strongly increased, while it is considerably decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "Apple" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apple" customers to have a preference for "Handelsblatt" is increased by 98.11% .

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