Statistic regarding Calvin Klein customers: most popular national newspapers

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Calvin Klein

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the fashion label "Calvin Klein", compared to the total population. The affinity for the newspapers "Handelsblatt", "Süddeutsche Zeitung", "Die Zeit" is considerably increased, while it is strongly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "Calvin Klein" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have an affinity for "Handelsblatt" is increased by 126.99% .

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