Statistic regarding Edeka customers: most popular national newspapers

AIlon has analyzed 42511 people from Germany who have a very high affinity to Edeka and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Edeka

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the shopping brand "Edeka", compared to the total population. The preference for the newspapers "Die Zeit", "Süddeutsche Zeitung", "Frankfurter allgemeine Zeitung" is clearly increased, while it is strongly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how an affinity for the brand "Edeka" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Edeka" customers to have a preference for "Die Zeit" is increased by 55.87% .

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