Statistic regarding HUK-Coburg brandfans: most popular national newspapers

AIlon has analyzed 20960 people from Germany who have a very high affinity to HUK-Coburg and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | HUK-Coburg

March 23, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the financial services company "HUK-Coburg", compared to the total population. The affinity for the newspapers "Die Welt", "BILD", "Frankfurter allgemeine Zeitung" is strongly increased, while it is strongly decreased for the newspapers "Neue Presse", "TAZ", "Ärzte Zeitung".

This bar chart visualizes, how an affinity for the brand "HUK-Coburg" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "HUK-Coburg" brandfans to have an affinity for "Die Welt" is increased by 29.4% .

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