This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | ING-DiBa
March 24, 2022
This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the financial services company "ING-DiBa", in comparison to the total population.
The affinity for the newspapers "Handelsblatt", "Die Welt Kompakt", "Frankfurter allgemeine Zeitung" is considerably increased, while it is clearly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".
This bar chart visualizes, how an affinity for the brand "ING-DiBa" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have an affinity for "Handelsblatt" is increased by 142.2% .
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