Statistic regarding Nike customers: most popular national newspapers

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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National Newspaper | Nike

March 24, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the fashion label "Nike", in comparison to the total population. The preference for the newspapers "Die Welt", "Frankfurter allgemeine Zeitung", "Die Zeit" is strongly increased, while it is moderately decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how a preference for the brand "Nike" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have a preference for "Die Welt" is increased by 59.7% .

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