Statistic regarding Red Bull customers: most popular national newspapers

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Red Bull

March 24, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the food manufacturer "Red Bull", compared to the total population. The preference for the newspapers "Handelsblatt", "Frankfurter allgemeine Zeitung", "Die Zeit" is clearly increased, while it is moderately decreased for the newspapers "Ärzte Zeitung", "Neue Presse", "TAZ".

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Handelsblatt" is increased by 106.61% .

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