Statistic regarding WhatsApp customers: most popular national newspapers

AIlon has analyzed 70236 people from Germany who have a very high affinity to WhatsApp and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | WhatsApp

March 23, 2022

This statistic shows the most popular national newspapers of that part of the German population, with a high affinity for the Telecommunications company "WhatsApp", in comparison to the total population. The affinity for the newspapers "Die Welt", "BILD", "Frankfurter allgemeine Zeitung" is considerably increased, while it is considerably decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how a preference for the brand "WhatsApp" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have an affinity for "Die Welt" is increased by 44.66% .

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