Statistic regarding Alnatura customers: most popular news magazines

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

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News Magazine | Alnatura

March 23, 2022

This statistic visualizes the most popular news magazines of that part of the German population, with a high affinity for the shopping brand "Alnatura", in comparison to the total population. The preference for the magazines "Stern" and "Der Spiegel" is considerably increased, while it is moderately decreased for the the magazines "Bild am Sonntag" and "Dummy".

This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Stern" is increased by 112.83% .

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