Statistic regarding Burberry customers: most popular news magazines

AIlon has analyzed 4853 people from Germany who have a very high affinity to Burberry and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Burberry

March 23, 2022

This statistic visualizes the most popular news magazines of that part of the German population, with a high affinity for the fashion label "Burberry", in comparison to the total population. The preference for the magazines "Stern" and "Der Spiegel" is considerably increased, while it is clearly decreased for the the magazines "Bild am Sonntag" and "Dummy".

This bar chart visualizes, how a preference for the brand "Burberry" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have a preference for "Stern" is increased by 107.41% .

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