Statistic regarding Nike customers: most popular news magazines

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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News Magazine | Nike

March 24, 2022

This statistic visualizes the favorite news magazines of that part of the German population, with a high affinity for the fashion label "Nike", in comparison to the total population. The preference for the magazines "Der Spiegel" and "Focus" is clearly increased, while it is clearly decreased for the the magazines "Bild am Sonntag" and "Time Magazine".

This bar chart visualizes, how a preference for the brand "Nike" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Der Spiegel" is increased by 58.3% .

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