Statistic regarding Red Bull customers: most popular news magazines

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Red Bull

March 24, 2022

This statistic visualizes the favorite news magazines of that part of the German population, with a high affinity for the food manufacturer "Red Bull", in comparison to the total population. The affinity for the magazines "Der Spiegel" and "Stern" is strongly increased, while it is considerably decreased for the the magazines "Bild am Sonntag" and "Time Magazine".

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Der Spiegel" is increased by 82.42% .

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