Statistic regarding WhatsApp customers: most popular news magazines

AIlon has analyzed 70236 people from Germany who have a very high affinity to WhatsApp and compared the mean values with a representative sample of the population.

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News Magazine | WhatsApp

March 23, 2022

This statistic visualizes the most popular news magazines of that part of the German population, with a strong preference for the Telecommunications company "WhatsApp", compared to the total population. The affinity for the magazines "Focus" and "Der Spiegel" is strongly increased, while it is moderately decreased for the the magazines "Bild am Sonntag" and "Time Magazine".

This bar chart visualizes, how an affinity for the brand "WhatsApp" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have a preference for "Focus" is increased by 46.01% .

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