Statistic regarding Henkel customers: most popular online news magazines

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazineonline | Henkel

March 23, 2022

This statistic shows the favored online news magazines of that part of the German population, with a strong preference for the chemical company "Henkel", in comparison to the total population. The preference for the magazine "t-online" is strongly increased, while it is considerably decreased for the the magazine "China Xinhua News".

This bar chart visualizes, how a preference for the brand "Henkel" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "t-online" is increased by 2.26% .

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