Statistic regarding Zara customers: most popular online news magazines

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazineonline | Zara

March 24, 2022

This statistic visualizes the favorite online news magazines of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population. The preference for the magazine "Der Westen" is clearly increased, while it is clearly decreased for the the magazine "Peoples Daily China".

This bar chart visualizes, how an affinity for the brand "Zara" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Der Westen" is increased by 1.45% .

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