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Regional Newspaper | Calvin Klein
March 23, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the fashion label "Calvin Klein", compared to the total population.
The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is clearly increased, while it is strongly decreased for the newspapers "Thüringer Allgemeine", "Saarbrücker Zeitung", "Sächsische Zeitung".
This bar chart visualizes, how a preference for the brand "Calvin Klein" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have an affinity for "Der Tagesspiegel" is increased by 102.18% .
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