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Regional Newspaper | Doritos
March 23, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the food manufacturer "Doritos", in comparison to the total population.
The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is clearly increased, while it is moderately decreased for the newspapers "Rheinische Post", "Mittelbayerische Zeitung", "Lippische Landeszeitung".
This bar chart visualizes, how a preference for the brand "Doritos" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Der Tagesspiegel" is increased by 112.81% .
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