Statistic regarding Henkel customers: most popular regional newspapers

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | Henkel

March 23, 2022

This statistic shows the most popular regional newspapers of that part of the German population, with a high affinity for the chemical company "Henkel", in comparison to the total population. The preference for the newspapers "Der Tagesspiegel", "Nürnberger Zeitung", "Stuttgarter Zeitung" is moderately increased, while it is considerably decreased for the newspapers "Rheinische Post", "Mittelbayerische Zeitung", "Schwäbische Zeitung".

This bar chart visualizes, how a preference for the brand "Henkel" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Der Tagesspiegel" is increased by 37.2% .

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