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Regional Newspaper | ING-DiBa
March 24, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a strong preference for the financial services company "ING-DiBa", in comparison to the total population.
The preference for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung" is clearly increased, while it is strongly decreased for the newspapers "Sächsische Zeitung", "Leipziger Volkszeitung", "Thüringer Allgemeine".
This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Stuttgarter Zeitung" is increased by 91.39% .
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