Statistic regarding Red Bull customers: most popular regional newspapers

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | Red Bull

March 24, 2022

This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the food manufacturer "Red Bull", in comparison to the total population. The affinity for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is moderately increased, while it is considerably decreased for the newspapers "Rheinische Post", "Mittelbayerische Zeitung", "Die Glocke".

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Der Tagesspiegel" is increased by 118.6% .

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