Statistic regarding Doritos customers: most popular science journals

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Science Magazine | Doritos

March 23, 2022

This statistic visualizes the favorite science journals of that part of the German population, with a high affinity for the food manufacturer "Doritos", in comparison to the total population. The affinity for the magazines "Welt der Wunder" and "Geo Magazin" is clearly increased, while it is clearly decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".

This bar chart visualizes, how a preference for the brand "Doritos" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Welt der Wunder" is increased by 97.53% .

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