Statistic regarding Nike customers: most popular science journals

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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Science Magazine | Nike

March 24, 2022

This statistic shows the favored science journals of that part of the German population, with a strong preference for the fashion label "Nike", compared to the total population. The affinity for the magazines "Geo Magazin" and "Welt der Wunder" is moderately increased, while it is considerably decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".

This bar chart visualizes, how an affinity for the brand "Nike" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Geo Magazin" is increased by 41.2% .

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