This study is based on a small sample and is not entirely current.
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March 23, 2022
This statistic visualizes the favorite science journals of that part of the German population, with a high affinity for the Telecommunications company "WhatsApp", in comparison to the total population.
The affinity for the magazines "Geo Magazin" and "Welt der Wunder" is clearly increased, while it is considerably decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".
This bar chart visualizes, how an affinity for the brand "WhatsApp" correlates with an affinity for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have an affinity for "Geo Magazin" is increased by 26.05% .
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