Statistic regarding Apple customers: most popular tech influencers

AIlon has analyzed 28825 people from Germany who have a very high affinity to Apple and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology Influencer | Apple

March 23, 2022

This statistic shows the most popular tech influencers of that part of the German population, with a strong preference for the tech company "Apple", in comparison to the total population. Very pronounced is the positive relation to Bill Gates and Mark Zuckerberg.

This bar chart visualizes, how an affinity for the brand "Apple" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apple" customers to have a preference for "Bill Gates" is increased by 5.12% .

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