This study is based on a small sample and is not entirely current.
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Create current statisticsTechnology Influencer | Henkel
March 23, 2022
This statistic shows the most popular tech influencers of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population.
Very pronounced is the positive correlation with Jeff Bezos and Mark Zuckerberg, as well as the negative relation to Felix von der Laden and AlexiBexi.
This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Jeff Bezos" is increased by 3.79% .
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